5ireChain and Didier Drogba have teamed up to enable an ecosystem of for-benefit ventures in sports. As the sports industry evolves to adopt cryptocurrency, what is better than a sustainable blockchain with a zero carbon footprint?
“It’s great to see how we can reduce our impact on the planet and think for the future generations with sustainable and efficient farming solutions,” says Mr. Didier Drogba. Best known as the Chelsea striker and the winner of the African Footballer of the Year award twice (in 2006 and 2009), Drogba has a long history of supporting numerous health campaigns, including those that promote healthy lifestyles, the fight against malaria, and HIV prevention and control.
For his humanitarian work, he has been recognised as the World Health Organization’s Goodwill Ambassador for Sport and Health. He is worldwide acclaimed as a professional sportsman and champion for peace in his native Côte d’Ivoire.
5ire is thrilled to announce Mr. Didier Drogba as the new business advisor. In this role, Mr. Drogba will serve as a bridge between blockchain and sports — both sectors with the power to bring people together and cultivate a legacy of a sustainable future.
The agreement recognizes both blockchain and sports can play a crucial role in advancing many of the Sustainable Development Goals (SDGs) by creating frameworks for inclusive economic growth.
5ire CEO Mr. Pratik Gauri, welcoming the new business advisor, said, “Didier is a proven champion and game changer both on and off the pitch. The work of the Didier Drogba Foundation is a true representation of how 5ire envisions a sustainable future — nurturing an ecosystem that focuses on the positive impact through an environmental-friendly blockchain.
Mr. Prateek Dwivedi, CPO and founder of 5ireChain, added, “sports has the unique power of bringing people together for a common purpose. As we work with Drogba to build a sustainability-enabled blockchain ecosystem, we want to leverage the power of the sporting community.”
Thanking Gauri and Dwivedi, Drogba added, “The cause of peace and safety has always been close to my heart. Working with 5ire, I want to add the technology and take our joint mission of building a better world to new heights.”
Now, the stage is set, and the players are ready. It is just a matter of time before the game begins, and we witness revitalized fan engagement powered by digital solutions for the digital era.
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