How Metaverse can Drastically Improve Corporate Connectivity

3 min readFeb 10, 2022


Covid-19 and the resulting pandemic made it normal for us to use video conferencing on a regular basis. Get ready — there’s a more immersive experience on the horizon via Metaverse.

“Metaverse” was a cryptic and exclusive techie term in the recent past, known primarily to sci-fi fans and futurists. It’s now on everyone’s lips, thanks to a certain social media giant renaming itself “Meta.” What many of us haven’t yet grasped is the immense upheaval it will unleash on corporate connectivity.

Many companies across all vertical markets, from software enterprises to luxury brands, are claiming their slice of the metaverse pie. As Metaverse and its uses are discovered and debated over the past year, editorial writers have been busy explaining what Metaverse is. But this poses the question of why does it even matter? What does the future hold for the Metaverse? Is it a phenomenon that will fundamentally alter how we work or just a hot fad that will soon fizzle out?

So, What the Heck Is It, Really?

Facebook didn’t just rebrand itself to become Meta; it is practically rebuilding the reality of its flagship platform to one that represents a more immersive experience. Utilizing augmented reality and virtual reality aims to alter and illustrate how we live our lives daily. Per Mark Zuckerberg’s vision, “an embodied internet where you’re in the experience, not just looking at it.” Basically, this will represent an additional reality, one that augments our day-to-day reality, and this additional reality will become routine.

So, essentially, the Metaverse will become the next stage in evolving virtual and existing human experience in technology, entirely blurring the lines between the physical and digital (augmented/virtual) world. In fact, true meta-technology will enable completely new business models, forms of commerce, entertainment, communities, and experiences.

Metaverse will also fundamentally change the way digital communication works. This is true for how brands communicate with their customers, how celebrities connect with their fans, and how knowledge content is shared.

The Impact: Meetings are Likely Becoming Much More Immersive

Believe it or not, hybrid working is here to stay, and so are many of the tools that became indispensable during the pandemic. As people continue to avoid offices and work from home, work from home channels and communication tools like Microsoft Teams, Zoom, and Slack will be utilized more than ever, and as various augmented reality and virtual reality features are added, metaverse technology will become more inclusive and immersive over the next several months and years.

Early adopters and providers of the metaverse technology are popping up everywhere, boasting of milestones they’ve achieved. As the technology improves and people become more accustomed to it, however, metaverse adoption will likely become widespread, making it a completely normal way to communicate in the future.

This will likely have a major impact on boosting flattened productivity gains as well. Not that your boss always looked over your shoulder when you were in the office, but her integration into your work environment and ability to show up unannounced in a meta environment might give you pause. No more throwing in that load of laundry during a long-winded work call while working from home!

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